Last year Google announced the ability for musical artists to list their upcoming events on search results, now Google added four new updates to the events knowledge graph: official ticket links, delegated event listings, comedian events and venue events making upcoming events display across Google search results.
Add Event Markup to Your Site to Show on Search Results
Though it might seem a bit technical for the non-tech savvy artist who manages their own site to add code markup and HTML tags, Google has been working with some well known website plugins and apps such as Bandsintown, BandPage, GigPress, ReverbNation and Songkick, and eventually all will follow.
Doing so artist now have another platform to promote their shows in an easy way, and what better platform than Google to do so? depends on who you ask.
If you want to learn to do it yourselves you can just follow the instructions on Google’s official blog.